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PIPA & SOPA O My!

As the use of the Internet continues to grow, rules and regulations are being put into effect to keep it monitored. In this post, we discuss PIPA and SOPA, two laws currently being debated in the house and how these laws will affect your use of Internet. These laws are targeted at rogue websites in countries that are more acceptable of copy right infringement.

Protect IP Act (PIPA) – This law is targeted at domain name providers, financial companies, and ad networks and “will give U.S. corporations and the government the right to seek affirmative legal action with any website that they see as enabling copyright infringement weather of U.S. origin or not.” Streaming of unauthorized media will also be considered a felony and it will be the responsibility of the web publishers and host services to restrict their users from posting materials that infringe on copyrights.

Stop Online Piracy Act (SOPA) – This bill would work with PIPA and would “allow the U.S. government and private corporations to create a blacklist of censored websites, and cut many more off from their ad networks and payment providers.” Essentially, this means that the government could restrict access to websites who are in violation of copy right infringement, as well as prevent search engines from linking to the site, and prevent payment services such as PayPal from conducting business with websites who are in violation.

Some big companies who support SOPA include: ABC, CBS, Comcast/NBC Universal, ESPN, Marvel Entertainment, MasterCard, National Football League, News Corp, Viacom and many others. These companies support the act because it is a way of stopping the piracy of movies and music from oversea sites. When movies and music are pirated, the companies lose money. In a 2010 interview, rapper Lupe Fiasco is stated as saying:

“At a bare minimum it costs me, literally out of my own pocket, it cost me $3,000 to $4,000 to make a song. It costs me about $700 to $800 to make a freestyle. I’m giving you that … Just imagine if I work with The Neptune’s, including studio time and everything that goes into it – flying people around – it gets up into the hundreds of thousands of dollars to make a good song… … So to kinda see it on the Internet and, for some instances, for sale, who are you to have the right to tell me that I shouldn’t demand payment or feel a certain way for seeing people put my music out there like that? If I chose to do that, that’s one thing. But I didn’t choose to do that. That music was stolen” (The Boom Box).

Numerous tech companies have spoken out against SOPA including: Disqus, eBay, Facebook, LinkedIn, Rackspace, Reddit, Tumblr, Wikipedia, and many more. The reason that these companies oppose the presented SOPA bill is because they fear it could change the internet as we know it by introducing censorship of certain websites. The law would require Internet providers to monitor their users web traffic and block websites that are involved in copyright infringement.

GoDaddy.com originally showed support for the act, but when thousands of domains boycotted GoDaddy and transferred their domain to NameCheap, GoDaddy.com switched their stance and is now against SOPA.

Reddit has announced that on January 18th, they will temporary blackout their site for 12 hours and replace it with message about how SOPA could mean the end of user-generated content sites such as Reddit, Facebook, Youtube, and so forth. They will also be live streaming the House committee hearing on the SOPA bill. It is rumored that Wikipedia, Google, Twitter, and Facebook may join in; however when asked, Google and Twitter did not provide comments.

This is just a snapshot of some of the laws that are going into effect during 2012. Share your thoughts and comments on these laws, we’d love to know where you stand in regards to SOPA and PIPA.

To learn more on how these two laws can affect you, CLICK HERE.

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ITS A New Year And We Are Ringing It In!

As 2011 came to an end, many industry experts were already hard at work predicting  upcoming marketing and social media trends for 2012. The “hit” list includes the importance of content marketing, video, mobile apps and games, social television, social sharing options, and better measuring ROI and influence.

Here at In The Spotlight Marketing, we are very excited about our “hot” products we have launching in 2012 and guarantee they will help you or your company improve awareness, exposure, marketing knowledge, leads, and revenues!
As you look to emerge brilliant this year, let our patent-pending technology put the spotlight on you!

ITS-myHilite™ http://myhilite.its-marketing.com/ – Our trademarked online digital and community-based collaboration tool which allows any individual, organization and/or group to share their online and offline presence across the internet, via smartphone and digital print.  myHilite is a free tool that allows you to promote your online brand all in a single snapshot. It has the ability to spotlight your image/logo, affiliations, personal and professional networking information, and links to all your social sites in one single location.

ITS-myPortfolio™ http://myportfolio.its-marketing.com/ – myPortfolio™ is about you, your organization or your cause. Whether you have a website or not, your Portfolio can increase your search engine and social media optimization to make it easier for your target audience to find you on the internet. Plus,  myPortfolio™ becomes part of a searchable directory so that potential customers, partners and employers can find you by name, industry, geography or other key categories. In 2012, myPortfolio™ will have a new DIY (Do It Yourself) feature in which users will be able to make changes to the portfolio on their own.

ITS-myEvent http://myevent.its-marketing.com/ – Our newest and latest product in beta prototype where we offer free event marketing tools to our clients.  It includes event pages, event registration and digital ticketing services.  This event creator tool will provide anyone wishing to market/promote an event or sell tickets to an event a powerful advantage when integrating MyIntelliAd™ as part of the marketing strategy.


ITS-myIntelliAd™ ‘powered by netSpray™
http://myintelliad.its-marketing.com/- Our most mature unique patent-pending and Trademarked tool that allows our clients to create distributable dynamic widgets anywhere on the web.  Our widget technology allows visual marketing tools providing inventory and time-control features visibly on each widget.  Every MyIntelliAd™ is hosted by our ‘netSpray-powered’ Ad Server and managed via the Ad Management Panel (AMP).

ITS-Spotlight Community Search http://spotlight.its-marketing.com/ – Another new and exciting tool that allows dynamic directory searches to our integrated data in hyper-directory format.  This quick and easy method of finding information, products and services related to our clients and relevant entities in our database serves as a Google-like on-board search engine. This unique page will ‘highlight’ what’s ‘hot’ and ‘in the Spotlight’.  Fully integrating all relative content and data from our entire product line into this directory, we are quickly able to serve up virtual storefronts as well as virtual directory information related to our contests, coupons, ads and essentially any information stored in the Spotlight Directory database.

With all these exciting advances coming in 2012, we would like to take a moment to thank everyone who has supported us in our ventures, and we look forward to your continued support in the New Year. As you can see we have many exciting things in store and we look forward to the New Year with you.

On a closing note, ITS Marketing would like to present you with some Social Media New Year’s Resolutions for 2012.

Let us help you check these off your list this year:

  • Gain more awareness & exposure
  • Build more targeted leads
  • Increase revenue and sales
  • Creatively share and promote your brand

 

For a FREE consultation to discuss how we can help you radiate success, please call us at   888-467-9995 or email us at info@its-marketing.com. Happy New Year!

ITS Marketing Team

 

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HOW TO SECURE A LARGE NUMBER OF FACEBOOK FANS AND CONVERT THEM INTO REVENUE

One thing we know is that having a few hundred Facebook fans isn’t enough to impact business. The number needs to be in the thousands and achieving this requires more than on-going posts and conversations.  It takes a level of “Social” momentum best achieved by a 3-Phased VIRAL MEDIA CAMPAIGN that has been designed by ITS Marketing.  As outlined below, this program will help you secure a large number of new fans and convert them into instant customers.

Phase #1Facebook Special Offer Captures New Fans

ITS Marketing works with you to create a Facebook landing page that extends a Special Offer that followers find appealing.   Key #1 is to generate traffic to this page via email blasts, links on your website, blogs, etc. Key #2 is that in order to unlock the offer, users need to click the LIKE button on the page, thereby becoming new fans in the process.  Please CLICK HERE for an example (click the LIKE button).

 

Phase #2:  Groupon-like Program without forced price reductions and revenue sharing

Once a user clicks the LIKE button and unlocks the offer, it is presented in a Groupon-like environment (limited time frame, limited quantity) where they can purchase it online.  This is the core of the campaign, generating quick and measurable revenue from qualified prospects who were interested enough in the offer to first become Fans.  Please CLICK HERE for an example (click the BUY button).

Phase #3Viral Contest Generates even more New Fans

Cross marketed with the Facebook Special Offer is a CONTEST, where people not only need to register in order to win, but where a minimum number of registrations are required to release the PRIZE.  This is what makes it go VIRAL, as people are compelled to share the contest in order to achieve the minimum level.  Please CLICK HERE for an example.

To learn more about how this campaign can generate more fans and revenue for your company, please VIEW THIS BRIEF PRESENTATION. With In The Spotlight Marketing, You. Emerge. Brilliant.

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